4 Tips for Business Blogging in 2012

Business blogging is one of the most innovative ways to create relationships with your target audience. Business blogs create interactive ways for you and your upper management to share valuable information with your target markets. They are one of the most cost efficient ways of advertising and communicating with your potential clients and customers. Business blogging definitely needs to be added to your company’s marketing approach. Here are 4 tips for business blogging to improve customer loyalty within your organization:

1. Become an Industry Expert

A company blog is an effective to place your company as an expert leader in your industry. It doesn’t have to be technical reports or industry statistics. You can blog about exciting things happening within your company or interesting industry news. This type of information causes your blog readers to turn to you for resources related to your niche. Your readers will no longer have to search online for content. They can come directly to your blog to stay up-to-date on current events and valuable topics in your field of expertise.

2. Add Value for Readers

Blogs are not about sales pitches and advertisements. Their purpose is to add value. Therefore, you should provide content that is of value to your potential customers. If you provide educational, inspiring, informative content for your readers, they will be sure to come back for more. By creating blog reader loyalty, you increase your chances of turning those online visitors into online sales. Share interesting stories about industry successes, “how-to” pieces and tips and tricks. Not only will your readers respect you for your valuable content, they’ll trust you as a “go-to” source in your genre.

3. Share Your Unique Content

Don’t always blog about the popular topics happening in the news. That’s what everyone will be talking about. Use current industry to news to hit topics that no one else is touching on yet. If your competitors are talking about the who and when of a current event, your business blogging should be about the how and why of that same event. Then, make sure you share your blog content with your business network. Let your network members speak for you. If the content is interesting and relevant to your field, they will also share it with their networks.

4. Solve Industry Problems for Readers

Don’t spend so much business blogging time trying to promote your new product or innovative service. Your blog is not about making sales. That’s what your website is for. The focus of your business blog is to solve problems that your readers have. That’s why their online searching. They’re trying to deal with some sort of issue they’re having. They came to your blog because they were searching certain keywords and your link led them to believe you had the answer. Use your industry expertise to ensure them that they were right. You do have the answers.

Too Busy for Business Blogging?

If you’re too busy to start your own blog, guest blogging is one of the best business blogging techniques for busy directors and executives to build an online presence without dedicating large amounts of time to blogs. At the end of a long day at the office, you probably need to get home to your family, the kids or your personal social activities. Find quality, relevant blogs in your industry. Develop relationships with them that will allow you to write occasional blog posts for their high traffic blogs. In return for adding valuable content to their site, they can allow your post to link back to your company website. No matter what method you choose, you need

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Top 3 Things You Should Do Before Choosing Your Private Label Olive Oil Supplier

There are many reasons why people are ecstatic about creating their own product line of olive oil.

One reason is its growing market. As people become more aware of the benefits brought by it, the demand is steadily increasing. The fact that you can find olive oil as an ingredient in almost any healthy product, any entrepreneur would really be tempted to join the industry.

Another reason is passion. Health gurus and beauty bloggers are just a few of the people who love olive oil, and incorporating their passion into their business is never a bad idea, right?

So before you start choosing and calling your private label olive oil supplier, here are the top three most important things you should do first:

Study the Market

Regardless if you already own a business or are just starting up, you should study first your target marketplace.

Who would possibly buy it? Can your market afford to purchase extra virgin olive oil? The best customers are those who won’t mind paying a high price as long as the product is worth it. But this is not the only factor you should consider.

Price Competition

Knowing the current prices on the market will serve as your guideline in choosing the right supplier in terms of the pricing of bulk orders.

You can also determine how much profit you can gain, and how competitive you can be in the market. More importantly, since you are creating a privately labeled line, make sure that your price can compete with the branded ones.

Qualify the Suppliers

Truth is, the olive oil industry is quite a small niche, so you will want your product to stand out.

Basically, you can really stand out if you choose the right packaging. Packaging includes the style of the bottle, how much of it you want in a single bottle, and also, the creativeness of the whole packaging concept.

But the question is, can the manufacturer achieve this kind of packaging?

There are a lot of suppliers, but if you think that you can just pick the right one up easily, think again. The right supplier should, above all, catch up on your vision for your products.

For example, the best private label olive oil supplier are those who have sample packages ready but also welcomes their clients’ ideas and desired characteristics. There are even companies that will send a virtual sample for their clients to see how their order will look like. This kind of flexibility gives ultimate freedom for the clients to own their product.

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